Darren Elias Remains the Face of BetMGM Poker Under New Multi-Year Deal
Building on one of the most consistent and respected partnerships in U.S. poker, BetMGM Poker and elite poker professional Darren Elias have announced a multi-year renewal that cements Elias as the face of BetMGM Poker across both online platforms and live events for the foreseeable future.
The expanded agreement reflects BetMGM Poker’s continued investment in poker as a core vertical as the brand looks ahead to further expansion across the United States and North America. Elias will remain front and center in BetMGM Poker marketing and content while also playing a deeper, hands-on role behind the scenes.
Under the renewed deal, Elias will continue to anchor BetMGM Poker’s player-facing initiatives while working closely with the poker team on online and live tournament strategy, structures and overall player experience. The partnership also calls for increased original content built around Elias, along with broader integration into BetMGM programs and projects alongside ambassadors from the Sports and Casino verticals.
“This relationship has always been about more than wearing a patch,” said Elias. “BetMGM Poker has given me the opportunity to help shape the product, connect with players and think long-term about where poker is going. I’m excited to keep building together and to continue representing the brand both online and at live events.”
The renewal comes on the heels of a standout stretch for Elias, including a $25,000 high-roller win in December and a strong showing at the World Series of Poker. His summer included a second-place finish in the $10,000 Deuce-to-Seven Lowball Championship, a WSOP Online Championship bracelet and multiple deep runs across BetMGM Poker’s featured online tournaments.
“Darren is one of the most successful competitors in poker and we are proud to continue our partnership with him,” said David Mileaf, Director of Poker at BetMGM. “His combination of professionalism and competitive spirit align with the high standards of excellence BetMGM aims for every day.”
The renewal was brokered by Above the Felt, which has represented Elias throughout his partnership with BetMGM Poker.
“This is exactly what a modern poker ambassador relationship should look like,” said Tom Wheaton, Founder and CEO of Above the Felt. “This multi-year commitment gives BetMGM the consistency and credibility to grow poker in a meaningful way, and it gives Darren a platform that truly values his voice, expertise and leadership.”
About Above the Felt Entertainment
Above the Felt Entertainment is today’s leading poker marketing, entertainment, and talent agency. Founded in 2021 by Tom Wheaton, the company focuses on connecting poker players, fans, and businesses across industries through its exclusive roster of talent, modern-day strategic marketing, and innovative entertainment services. For more information and to book top poker talent, visit abovethefelt.com.