CONNECTING BRANDS WITH POKER.
We create, negotiate and activate commercial partnerships that connect brands with the right poker opportunities, audiences and experiences.
PARTNERSHIPS BUILT AROUND THE RIGHT FIT.
We start with the business objective, then identify the poker opportunities, partners and activation ideas that can create real value.
PARTNERSHIP STRATEGY
Define the right objectives, markets and opportunities before entering a deal.
SPONSORSHIP DEVELOPMENT
Identify and structure commercial partnerships across poker brands, events, operators and platforms.
NEGOTIATION & DEAL STRUCTURE
Help shape terms, rights, deliverables and economics so partnerships work for both sides
BRAND ACTIVATION
Turn sponsorship rights into meaningful content, experiences and audience engagement.
HOSPITALITY & EXPERIENCES
Create premium opportunities around live events, VIP access and relationship-building.
COMMERCIAL ADVISORY
Provide industry insight, introductions and guidance across the poker ecosystem.
BOTH SIDES OF THE PARTNERSHIP.
The strongest partnerships work because they create value for everyone involved.
Above the Felt understands what brands need from their investment and how poker operators, events, talent and platforms build commercial partnerships — helping bring the right parties together and structure opportunities around shared goals.
LOOKING FOR THE RIGHT PARTNERSHIP?
Whether you're exploring poker for the first time or looking for your next opportunity, we'll help identify the right fit.