Next Gen Poker and PokerStars Announce a New Content Marketing Partnership

PokerStars and Above the Felt have announced a new partnership in North America, which will see Next Gen Poker become ambassadors for the global online gambling and entertainment brand.

Next Gen Poker, also known as Jack, Rosey, and Frankie, are a new generation of poker content creators who run a YouTube channel over 200,000 subscribers. The team has over 150 million views across their content and are one of the largest short form content creators in the poker space.

As new PokerStars ambassadors in the US, they will be creating epic vlogs and social media content around PokerStars live events, such as the much-anticipated upcoming North American Poker Tour (NAPT) in November.

Steve Preiss, VP, PokerStars North America said “There's a reason why Next Gen have grown their audience so quickly: they capture the fun and excitement of our game as well as any content creators out there. They've tapped into what we love about poker and deliver incredible content to an ever-increasing audience. We look forward to letting them do their thing at PokerStars events in North America and around the world.”

Tom Wheaton also commented: "This strategic partnership between Next Gen Poker and PokerStars is set to usher in a new era of poker entertainment, embracing innovation, accessibility, and content engagement,” said Wheaton, Founder & CEO of Above the Felt Marketing Agency. “Together, they will amplify the excitement surrounding poker across markets, and reach a variety of audiences in our poker space in unparalleled ways.”

The partnership will be kicking off with an exclusive giveaway later this month. Check out Next Gen Poker social channels to find out more ways to participate in what PokerStars has to offer.

About Above the Felt Entertainment

Above the Felt Entertainment is today’s leading poker marketing, entertainment, and talent agency. Founded in 2021 by Tom Wheaton, the company focuses on connecting poker players, fans, and businesses across industries through its exclusive roster of talent, modern-day strategic marketing, and innovative entertainment services. For more information and to book top poker talent, visit abovethefelt.com/.

About PokerStars

PokerStars operates the world’s most popular online poker sites, serving the global poker community. Since it launched in 2001, PokerStars has become the first choice of players all over the world, with more daily tournaments than anywhere else and with the best online security. More than 200 billion hands have been dealt on PokerStars, which is more than any other site. PokerStars is ultimately owned by Flutter Entertainment plc. (LSE: FLTR; EURONEXT: FLTR).